Equip your closet with Four Cranes’ effortless pieces.
When it comes to discovering local brands, we can’t help but get giddy over those that make a lot of impact, even with a minimalist aesthetic. One such brand is Four Cranes: Their simple yet super chic pieces surpass seasonal trends and make great wardrobe essentials.
Owners (and sisters) Jam and Janine Sanciangco conceptualized Four Cranes to pursue their love for fashion, and invest their day-job savings into something they both would enjoy doing. They saw the potential in making footwear (think: leather slides and convertible gladiator sandals) and started off with that, but the brand eventually evolved and expanded into apparel.
The brand name is inspired by family: the sisters and their two brothers (four siblings in total), and the simple paper crane origami, which reflects Four Cranes’ very own design and marketing sense—minimalist and effortless.
Jam and Janine start off their design method by coming up with separate mood boards that echo their brand’s key points: Classic, Contemporary, Comfort. They then spend a few hours brainstorming and piecing a collection together based on their individual yet contrasting styles.
The result? Every piece is created to achieve a fashionable yet timeless charm without compromising comfort. Easy jumpsuits (the Ivy), fuss-free yet bold slip dresses (the Val), roomy culottes, and even subtly-sexy tube tops (the Ali) that feature surprise cuts and knots that add a unique and feminine touch.
Proudly Filipino-made, Four Cranes works closely with leather crafters in Marikina for their footwear, as well as their go-to local sewers for apparel, bringing together a line of top-quality head-to-toe looks. Their first collection features a lot of linear patterns and when combined with their subtle design features, they become reflective of the folds and angles of origami—again, reminiscent of the paper crane. Their upcoming collection, launching sometime in February, will showcase even more of these origami-like surprises that make pieces by Four Cranes all the more collectible.
Check out www.fourcranes.co to shop the collection (their price range is totally affordable!) and follow them on their social media accounts to get updates on sales and special promotions!